Think twice before you get the iPhone 7

The iPhone 7 is better than the iPhone 6s. But better doesn’t mean great.

Call it the morning after. It’s been one week since the iPhone 7 was released and it’s clear that while the iPhone 7 is a good upgrade, it’s a not necessarily a great upgrade. In short, consumers wondering whether they should snap up Apple’s newest phone should be cautious.

Front and center is the fact that the iPhone 7 is essentially the third iteration of the iPhone 6, an unprecedented retreat from the traditional physical makeover that comes every two years from Apple.

"They’re just setting themselves to take that next step," Tuong Nguyen, an analyst at market research firm Gartner, told FoxNews.com in a phone interview, referring to minor changes in the iPhone 7 (such as the solid-state home button) that lay the groundwork for bigger physical changes later.

Nguyen added that Apple has a history of making changes at their own pace. “Apple is going to tell you what you want when you want it,” he said.

Another way to look at it is, the much-maligned removal of the 3.5mm headphone jack is another way that Apple is setting itself up for the next step.

"They don’t want [the lack of a headphone jack] to distract from next year’s phone. For now, we just got a polished version of the previous design," Daniel Matte, an analyst at market researcher Canalys, told FoxNews.com, adding that he didn’t think Apple was capable of doing a major redesign this year.

And some reviews over the past week have pointed out that the iPhone 7 upgrade is modest